What does the food industry say about fortification?

“The cost is minuscule.  The benefit enormous. We have acted on this issue both because it is right and because it presents our business in a positive light.”
Philip Punarma, Chief Commerical Officers, Bogosari Flour Mills, Indonesia.

“Fortification does not require people to change their dietary habits. Thus, the target population continues to eat the fortified foods as a vehicle [for distributing micronutrients].”
BASF statement on global food fortification.

“This is a vital economic and humanitarian cause and we in the food industry are uniquely positioned to help progress.”
Brendan Stewart, Chairman, Australian Wheat Board.

“We as millers and bakers in this country are proud that our products…have been selected as the vehicles to improve the nutritional value of food in South Africa. I am confident that this program will also be told to our grandhilcren as one of the South African success stories in the years to come!”
Jannie De Villiers, Chairman National Association of Maize Millers.

“Potential does not necessarily mean feasible. However, it is a challenge that we all welcome because the elimination of vitamin A deficiency is the opportunity of a lifetime.”
Dr. Mike Matsebula, Executive Director Swaziland Sugar Association.

“Let's not forget that the consequences of no action are far more serious than the constraints. Let's take this opportunity to build a collaboration of governments and sugar producers to move forward for our mutual benefit.”
Peter Baron, Executive Director International Sugar Organization.